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What is Brand and Marketing Asset Management?

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Reconnecting the Dots: How DAM Has Evolved

Steve Jobs once said, “You can’t connect the dots looking forward, you can only connect them looking backwards.” You have to trust that the dots will somehow connect in the future.

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How Does DAM Affect Collaboration?

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DAM: The Gift That Keeps Giving

With the end of the year and holidays quickly approaching, the importance of having a DAM solution in place significantly increases. Organizations are producing content and rich media at a much faster pace due to the lower costs associated with creation; however, without an effective digital asset management system in place this content becomes a nightmare to manage.

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Regulated Marketers Breakfast Briefing

A Spirited and Wide-ranging Debate

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The Importance of Brand Consistency

Brand consistency. Easy to say, hard to achieve. Any brand owner or marketer can confirm. Making sure that every single instance of a brand’s identity is presented in the correct way is a huge challenge and becomes even harder to achieve as more staff, agencies and locations are involved. What’s more, with the sheer volume of content being created by most organisations, the problem is set to become even bigger.

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How Do Northplains’ DAM Solutions Help with Compliance?

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5 Benefits of Choosing DAM

Let's play devil’s advocate for a moment...

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How Does a DAM Deliver ROI?

There’s no doubt that a digital asset management solution is an investment. Generally, DAM solutions aren’t cheap, which is why prospective customers often ask Northplains to help build their business case for a DAM. One way we do this is by explaining how a DAM contributes to a company’s bottom line.

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OOTB vs. Configuration vs. Customization

The Keys to DAM Success The success of any DAM implementation is directly driven by user adoption of the system. User adoption is determined by ease of use and overall functionality. If your users do not like your system, they will not use it… and if they do not use it, your digital asset management system will not be successful.

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